Technology is making traditional (outbound) marketing such as cold-calling, print advertising, direct mail, trade shows, etc. less effective and more expensive.
Inbound Marketing is marketing focused on getting found by customers.
With Inbound Marketing you can attract highly qualified customers (who are interested in what you have) to your business like a magnet instead of interrupting people with various forms of outbound marketing.
Turn your website into a lead referral machine by including inbound marketing in your digital marketing plan.
WHY IS INBOUND MARKETING IMPORTANT?
Leads obtained from inbound marketing efforts cost 61% less than leads from outbound marketing efforts.
Modern consumers don't like to be sold to, that is why it is harder to reach people with traditional outbound marketing methods. However, the internet is a place where people search for things. This is where you can connect with them on their terms with content that is relevant.
Reaching and engaging your prospects and existing customers with relevant content at each stage of the buying journey is incredibly powerful.
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WHAT ARE THE BENEFITS OF INBOUND MARKETING?
Inbound marketing offers numerous benefits. When utilised effectively, it can:
Shape a brand preference and influence future purchases.
Generate social media shares and inbound links.
Put customers in the driver’s seat.
Help fuel search engine optimization efforts.
Increase brand awareness.
Enable customers to engage with your brand at their point of need, 24/7.
Generate qualified leads for less money (when compared with traditional marketing).
HOW DOES INBOUND MARKETING WORK?
'Content Marketing' is a subset of 'Inbound Marketing'. Why?
Inbound Marketing is reliant on producing great content (engage), but also SEO and Social Media (get found) plus your website (where the magic happens) as is usually where your blog lives.
The key to effective Inbound is turning interested browsers into engaged 'leads' so you can start leading them through your sales funnel towards conversion, but they have to give you contact permission first!
Yes, Inbound marketing is an essential element of any marketing strategy. The sole purpose of inbound marketing is to attract valuable customers by putting your message in front of the right audience, in the right place, at the right time.
Social media, email campaigns and blogs are an excellent way to do this, but you do with the contact details you collect and manage is critical - you can't have a sales funnel that nurtures leads if you don't know who they are.
SHOULD SMALL BUSINESSES CONSIDER INBOUND?
HOW DO YOU MANAGE INBOUND MARKETING?
Keep track of leads in a CRM, not in your head. The days of post-it notes and spreadsheets are over.
Mundane tasks like updating contact lists, segmenting your leads, sending email follow-ups or campaigns eat into your time, and it is easy to let contacts slip out of your sales funnel.
We will set you up with a CRM and email automation software to manage all of that in one dashboard. A sales automation CRM keeps your entire sales process moving smoothly.
Just imagine the marketing and sales function working efficiently together and in sync - not to mention better customer service management.
This is where growth happens!
Read our blog on 'How to turn your website into a leads generation machine...