WHAT IS SEO AND WHY IS IT SO IMPORTANT?

Understanding SEO...

Many small business owners and marketers don't fully understand the value of improving their online presence with SEO.   Having a website is only the beginning, it is crucial that people can find it, the internet is a competitive place - even locally.

93% of all online experiences start with a search engineand whilst paid advertising and social media can contribute to driving traffic to your website,  optimising your content and website for search with SEO is critical if you want more visitors.  

Google processes 67,000 online searches every second -  46% are local searches*. What happens when people search for products and services that you can provide? Will they find your business?

 

Where your business appears in search engine rankings is really important to your online success. 75% of traffic goes to those appearing on the first page*. If you are not there, you are missing opportunities. 

If you want to know how SEO can help your website rankings improve to increase visitor numbers to generate more customers, the FAQ section below outlines 'What is SEO and why is it important for small businesses?'

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