Question 1

What is SEO?

Accepted Answer

Simply, SEO or 'Search Engine Optimisation' is the work put in to improve your internet presence and boost your website's position organically (without relying on paid for advertising) in SERPS or Search Engine Rankings. Search Engines rank your position using ever-changing algorithms taking into account several key factors covered in this FAQ page.

Question 2

How Does SEO Improve my Business?

Accepted Answer

The higher your business appears in Search Engine Rankings, the more opportunity of potential customers clicking onto your website. Where you are positioned in SERPs can have a major effect on your online success. It is important for your business to aim to appear on the first page of search. At a minimum, 71% of clicks go to the first page, some research studies show as much as 92%

Question 3

What are Keywords?

Accepted Answer

n SEO terms, Keywords are words that describe the subject or topic of what your content is about. They are the words or phrases, also referred to as 'Search Queries', that people enter into search engines when looking for specific content. These are KEY to being found online and fall into three categories: short-tail keywords, long-tail keywords, location-based keywords.

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